Macondo Grow shop

Customer

Macondo Grow Shop

Year

2021

Brand development for a grow shop, in a context where this type of commerce was a novelty, so efforts were made to reduce the impact it could have on the community, giving it a special charisma and a clearly visible concept of closeness.

Summary

The goal was to design a logo that conveyed freshness, trust, and connection with cannabis culture, while also providing a professional look adaptable to different applications.

Customer

Macondo Grow Shop

Industry

Grow shop

Service

Branding and Identity

Duration

4 weeks

The Challenge

A former coworker contacted me with a special challenge: to create the visual identity for his new venture, a grow shop that was about to open its first store. This business was located in a small town where it was quite a novelty, so the aim was to provide a solution that appealed to its target audience, as well as to those who were not directly part of it.

The Solution

We developed a friendly and approachable identity, reducing impact by making a direct reference to cannabis culture, with the creation of a character shaped like a friendly and cool grower. In terms of typography, the search was aimed at combining modern style with vintage, giving novelty roots in the classic symbolism that the community is accustomed to.

The Result

The result was a fresh, solid, and versatile visual brand, accompanied by a brand character that allowed for an expansion of branding and merchandising beyond the logo itself.