Branding & Identity · 2024
Atelier Norte
Brand system for an architecture studio.
Visual identity built on editorial sans typography and a minimalist palette. Brand manual, stationery, signage and digital guidelines.
LogoManualEditorial
View projectGraphic designer — ARGENTINA
Mariano
MartínDG
Identity, editorial and packaging focused on contemporary visual systems.
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Villa María · CBA · ARGMMDG · 2025
Selected 2023 — 2025
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Art direction & layout for a cultural magazine.
Flexible editorial system for a quarterly publication. Modular grid, clear typographic hierarchy and high-contrast photo treatment.
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Packaging · 2023
KOVE — Packaging
Premium packaging line for a specialty coffee brand.
Structural and graphic design for three varieties. Unified visual system focused on origin, sustainability and craft.
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Methodology
Four stages that structure every project, from first conversation to launch.
01Step / 1
Discover
Conversations, briefing, context, audience and benchmark. Clear diagnosis before designing.
02Step / 2
Define
Concept, creative direction, visual territories and tone. Documented strategic agreement.
03Step / 3
Design
Intense iteration: sketches, system, typography, color and production of final pieces.
04Step / 4
Deliver
Manual, production files, launch support and guide to scale the visual system.
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